DIGITAL MARKETING SERVICES

A type of marketing done via electronic devices, for product and brand promotion, is called Digital Marketing. When most of the world is at your fingertips, digital marketing makes it easier for you to raise the spectrum of your targeted audience and your business can raise to reach global importance. Every business depends on how much of their brand can sell, so making the range of your audience gives you a huge advantage. While competing against your rivals, digital marketing can prove to be an ace up your sleeve that can enable you to run much faster in the race.

Digital Marketing services can be categorized as follows:

Search engine optimization (SEO): It is a means to increase, not just the quality but also quantity, of the web traffic via search engine research. Basically a means by which your site can get on top of the search result when someone searches something. SEO involves alteration in the website content, site structure and internal and external linking to make the webpage more readable for the search engine.

Search Engine Marketing (SEM): SEM is a technique by which you can increase the visibility of your web page on the search engines by combining SEO & PPC which means Goal is Traffic/Sales either from SEO or PPC.

Content marketing: It is a type of marketing that involves indirect promotion of your product in form of content such as blogs, videos and social media posts. In this technique you don't directly posts ads but put on the content which may relate to the services you provide.

Social Media Marketing (SMM): With most of the youth being active on social media, marketing via social media platforms allows you to reach a much wider audience and also allows your product to get shared in a much more efficient manner. Social Media Marketing allows you to market your product via social media.

Pay-per-click Advertising (PPC): When your website doesn't get your expected visits, you have to buy the visits. Pay per click allows you to do that. Via this technique, the advertiser has to pay the publisher each time their ad is clicked.

Email Marketing: Maintaining your customer's trust and interest is a crucial thing in business. Using Email marketing, you can keep your customers updated with your new products and technologies. This means everyone who is subscribed to you will get an update each time you launch something new.

Each of these components uses a particular part of net, enhances it and gives you the best results. Digital marketing not only reduces your individual efforts, but it does this cost effectively. Digital marketing offers a wide range of services that guarantee your improved success at a much cheaper price.

Our Digital Marketing Company, customise your digital marketing campaign. We have years of experience in designing the programs best suited for your business. We try to extract every last bit of potential from the campaign we design and give you the results better than your expectations. Our IT Consultant Company have individuals working under us who have worked hard for years to gain the skills they possess and those skills reflect upon the result we provide you with.

All business owners must need to take advantange of digital marketing from initial stage as it takes time to create brand.

As early you will start your business will experience the multiple advantages of digital marketing by investing in different digital marketing strategies like PPC, SEO...etc

Marketing from online channels is an excellent opportunity for your business to grow and gain more valuable traffic and sales across the glob.

Solutions:

We provide below mentioned solutions:

1. Search Engine Optimization (SEO)

On-Page

Off-Page

Google Local

Google Global

Multi-Language

2. Social Media Marketing (SMM)

Facebook

Instagram

Twitter

LinkedIn

Pinterest

3. Facebook & Instagram Paid Ads

Get More Messages

Get More Leads

Boost a Post

Boost an Instagram Post

Get More Bookings

Promote Your App

Promote Your Page

Get More Calls

Promote Your Business Locally

Get More Website Visits

4. Pay-Per-Click Advertising (PPC)

Sales
(Search, Display, Shopping, Video, Smart, Discovery)

Leads
(Search, Display, Shopping, Video, Smart, Discovery)

Website Traffic
(Search, Display, Shopping, Video, Discovery)

Product and Brand Consideration
(Video)

Local store visits and promotion
(Local)

Brand Awarness and Reach
(Display, Video)

App Promotion
(App)

5. Content Marketing

6. Email Marketing

 

Why Customer Relationship Management (CRM) is important even for SMEs!

 

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  Why Customer Relationship Management (CRM) is important even for SMEs

  Who are the most important assets of a business? Customers, right? So, it becomes crucial to manage the interactions and involvement you have with them. This is for what CRM stands for.

  What is CRM?

  CRM, Customer Relationship Management, is a technique or strategy which manages each and every involvement of your company with your customers and potential customers. Managing all the relations and interactions enables you to strengthen your bond with the customers and thus in-turn improve profitability. CRM is such a versatile technique that it can be utilized from sales and marketing tools to HR customer Help and supply-chain management.

  Benefits of using CRM

  A business is considered to be running smoothly when everything is organized, structured and managed. Not only CRM gives you this advantage, but also it keeps everything related to customer relationship, metrics, data, notes, etc., at a single place and makes it accessible throughout the system. CRM focuses on customer’s activity and set scores and alerts based on that data. It also enables your company to target a wider range of audiences.

  Some of the key-benefits are listed below:

  1. Authentic Reporting

  While running a business, even SMEs, you have to deal with tracking a lot of data. That data is the most valuable part to determine what interests your customers the most and what exactly is drawing more traffic to your website. But the raw data that comes in is so unorganized that its not of use in that state. What CRM does is that it not only perfectly organizes your data, but also it helps you gain the best and most important information out of that data and metrics. It helps you get a better understanding of the sale of your product.

  2. Graphical Representation Of The Data

  Most of the times just keeping a clean record of your data can prove to be insufficient in order of knowing the preferences, etc of your viewers and customers. What you need at that point is a Graphical representation of your data. Exact representations of the tabulated data in pictorial form to get a much better understanding and to find out the key strategies that could be used to improve your sales. CRM helps you with this cause. It helps you set up a Dashboard that visually showcase your data graphically.

  3. Customized Outreach

  It natural for you gather your data from various types of audience markets and industries when you run a business. Putting people with similar likes together, into separate drip campaigns, can ease up your stress and may actually boost up your sales via right implementation. CRM provides you with Dynamic Content and Automated Messaging which helps you to have a direct conversation with only specific types of audience that are triggered by specific actions.

  4. Eased Collaborations

  CRM holds a record of all the information, conversations, interactions, notes, contact information, etc. in a cloud based system, hence it’s always up-to-date. There are some built-in collaboration tools in CRM platforms that enables many people to work simultaneously on a single file. This can help in providing a better customer service.

  How Can CRM Increase The Productivity And Profitability OF Your Business

  As stated above, CRM can be a very useful tool in benefiting your business.

  1. CRM can ameliorate your sales efficiency by prioritizing the customers who have the maximum probability of conversion. Doing this will boost up your sales effectually.

  2. Having a neatly organized set of data can allow you to reach out for the opportunities in your already existing contacts and it will prevent you to waste your time in dead-end leads and cold calling.

  3. One of the most important asset of CRM is that it will Increase the employee productivity drastically. Individuals who take full advantage of CRM always turn out to be the highest performing ones.

  Every customer looks for a place with better customer service or guidance. A huge percentage of customers would even pay to get a better customer service. CRM allows you to provide a much better customer guidance without any extra cost. This also builds a strong customer trust.

  How Xpecto Can Help Your Business

  When you start utilizing CRM, there’s no going back. When you actually get aware of the advantages of CRM, you’ll realize the need of it in your business. Xpecto looks into your needs and devise plans particularly based on what’s best for your company.

  Our experts have the skills that are needed to program solutions that will fit into your business like a missing puzzle piece.

• Understand Your Business And Current Problems

Firstly, we examine how you’re business works. We evaluate your inputs, your expected outputs, your actual outputs, your profits and losses, the way sales are going on, every technique that you may be utilizing. After going through everything, we focus on the problems you’re facing and the problems you might face if the things continue the way they are going. Doing this narrows down the list of potential solutions we can offer.

• Analyze And Propose Solutions

After narrowing down the potential solutions, we ask you about your needs and preferences. Every type of company have individual and selective preferences. It’s always up to you on how you want the flow of your business.

Then we further narrow the solution list to only the options selected by you. Now we present you the solutions with the maximum probability of increasing the success rate of your business. Now we leave the decision up to you on what you think is the best for your company.

• Develop The Customized Solutions As Per Your Business Needs

Now all that’s left is to generate the solution chosen by you. You can be rest-assured that you are leaving this in the right hands. We have years of experiencing at providing IT solutions. Our CRM Development Company will give you better than expected results.

We are an IT Consultant Company that aims at fulfilling every customer needs. We make your needs our top priority and offer the best results.

• Releasing Beta And Acceptance

Ones we finish developing your customized solution, we release the beta version and ask for your acceptance. You can check it thoroughly for any bugs that you may find and as soon as we get your acceptance, the solution goes live.

• Maintenance And Enhancement As Per Future Needs

Our relation with you doesn’t just end after providing you with the solution. We stick around for any help that we may provide. We also provide maintenance and enhancement whenever you may require it in future.

Solutions:

We provide below mentioned solutions:

1. CRM Development

2. Custom CRM Development

3. SAAS Based CRM Development

4. Cloud Based CRM Development

5. API Development & Integration

6. Open Source CRM Development

7. Vtiger CRM Installation, Development, Interation, Customization

8. SugarCRM Installation, Development, Interation, Customization

9. Mobile App Development - Android & iOS Development

10. CRM Maintenance, Support, Enhancement

2. iOS App Development

INTERNET OF THINGS: KEY TO A MORE RESPONSIVE WORLD

 

What is IoT?

IoT or Internet of Things is the name given to the growing number of devices that aren’t originally computer devices but are connected to the internet for the exchange of data. This was achieved by combining cheap computer chips and the wide availability of wireless networks. When these devices are connected and sensors are added to them, it becomes possible for any type of object to sharing data over the internet without the need of human beings.

Anything from a pen to a driverless truck can be a part of IoT. If I were to give some examples from the daily life of IoT, they would be:

1. A lightbulb controlled by a smartphone

2. A person with a heart monitor implant

3. Fitness wearables

4. Home Security system, etc

When was IoT first used?

In 1999, Kevin Ashton orchestrated the term, “Internet Of Things”, and described it as a technology that connected several devices with the help of RFID tags for the supply chain management. By the early 20th century, IoT became a hotshot topic among the biggest media outlets. In 2000, LG Electronics introduced a refrigerator connected to the internet.

Benefits of IoT

Firstly, if I were to talk about how huge it is, there are more IoT devices in the world than humans. According to IDC, the tech analyst company, there will be 41.6 billion IoT connected devices by 2025. This should give you a rough estimate of how huge this thing is. And since IoT’s spreading like a wildfire, there must be certain benefits to it.

1. The main benefit of IoT is to gather more data, having access to more data would give enterprises an idea about how well their product is performing.

2. This will make space for the alterations in their goods to make their quality finer.

3. It helps people work smarter and gain stable control over their lives.

4. IoT in businesses provide constant feedback of everything going in their systems, from the performance of machines to supply chain and logistics operations.

5. Since, IoT devices can share data to the internet without the need of human beings, it cuts out a huge fraction of labor costs, hence, it makes the manufacturing and delivery of goods cheaper.

The list of advantages of IoT devices can go much longer but now at least you have a general idea of how it can benefit you in ways you never thought possible.

IoT with Xpecto®

Here at Xpecto, we offer you IoT services in whichever manner you may ask. Satisfying our customer’s needs is always our first priority. We are currently dealing with projects of smart homes. To further elaborate, for example, you enter a hotel, you are asked to download an app on your mobile phone. With that app, you can control everything in that hotel room, from a table lamp to AC. As soon as you use any commodity, it starts to record your bill. Now for example, if you left your hotel for any issue and you forgot to switch off the fan, you can simply use the app on your mobile phone to do so. In-short, we are digitalizing the way you live via IoT.

Solutions:

1. Analyze the requirement & proposal to solutions

2. iOS App Development

3. Android App Development

4. Custom Application Development

5. Maintenance & Enhancement

How to get Unique Device Identifier (UDID) on the iPhone

 

How to get Unique Device Identifier (UDID) on the iPhone

UDID stands for Unique Device ID, it's a unique number of each Apple device that is made up of a sequence of 40 letters and numbers.

Why we need the UDID number?

We all are aware of security in Apple Devices. Apple only allows users to install applications that are approved by Apple and are in the App Store. iOS App Development requires that apps submitted to the App Store are compliant with their standards. So, after development, if you want to test the iPhone app, we need to register a device for an Apple developer account with the unique UDID

How To Find Your UDID?

For an Apple developer to register a device for testing, you need to first find its UDID.

1. Launch iTunes & connect your iPhone, iPad or iPod (device).

2. Under Devices, click on your device

3. Next click on the ‘Serial Number’

4. This should change the Serial Number into the UDID

5. Choose ‘Edit’ and then ‘Copy’ from the iTunes menu.